y are always keen to look for new joy or excitement to entertain them. Some of them have a part-time job, and they are likely to spend their wages on things that they want rather than need. Most of female aged 23 C 28 have a part-time or full time job. Some of them are still living with their family, but most of them are living with friends or on their own. They work most of the weekdays; therefore, they do not go out as much. They are also looking for a joy or excitement that they can do in their spare time or to get away from the stress of work. They have their own TV, and they are a strong TV audience.
             ¡¤ Female in the age group of 34 C 45
             The majority of this group have a family with children. They have a lack of knowledge about what their children really want unless they are told to. However, they do not want to buy everything their children want, things which might have a malign influence upon their children or just simply unnecessary. This audience group also works part-time or full time; therefore, they feel they should provide something that their children want to satisfy them while parents are at work.
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