Media Groups we can use for promote cosmetics
             The packaging of the product has to be attractive to the consumer, it must use colors related to their feelings and necessities. Since the perfil of the target customers are people worried about the environment, we are going to use recycled cardboard brown light colour and blue colour letters associated with the sea but also with health and clean.
             Direct mail will be use to have a closer contact to the customer, it will be seen by the customer as a more personalize way to contact them and that for make them feel more important for the company.
             Catalogues will be use to help sales person to develop its job by showing the customer the different types of products the company offers, the different sizes and its uses. In the catalogues the company can show a picture of the product and provide the customer physical evidence.
             Internet will be use to send information about the company and its products to the customer via e-mail delivery or they can consult the web page as well to surf it by their own and answer questions or get inform by their self.
             Will be use in plastic bags given to the customers as a gift with some sample products inside. It will stimulate the customer to buy the product by having the opportunity to taste it.
             Will be use in the employee's labour uniform. It will represent the image of the company, by reflecting their organization. The uniform will be white because it reflects "clean" and the brands name and logo in blue letters to match with the package presentation.
             It can also be use in the company cars such as the ones they use to transport the products to the different distribution channels.
             will be use by using the logo of the brand in every advertising presented to the customers.
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