of communications, foreseeing much change in communications of
the future. He stated "how can stimuliâ€bring about various desired changes
in response'" (Vos Post, 1995). He noted that analysis would be required
of the stimuli transmitted by the communicator, in this case the television
(Vos Post, 1995). His theories can be defined as learning theory or
persuasion theory, whereby the object of the communication device is to
arouse drives and teach new habits (Vos Post, 1995). Even fifty years ago
scientists and theorists recognized the potential of communication and mass
media to influence behaviors and drive certain human behaviors. Granted,
...