her style. The media tells girls that Spears is the ultimate representation of
             what is considered cool' in our society. The authentic self, therefore, remains
             buried under heaps of false cultural values. Original here refers to a person's quality to remain unaffected by what he/she sees in ads. When advertisements do not influence a
             nurturing their authentic self. Similarly, what we get today in culture is also heavily influenced by media and, most specifically,
             In the same way, as a consumer would make his decisions about buying a
             product, h/she would also make decisions about purchasing cultural values. For
             this reason, advertisers use similar techniques to convey their message
             regarding a product or a tradition. Katherine Toland Frith (1997) explains
             how advertising and culture are intricately connected and how the former
             affects the latter: "Advertising does much more than imparting product
             information; it tells us what products signify and mean. It does this by
             marrying aspects of the product to aspects of the culture. Embedded in
             advertising's messages about goods and services are the cultural roles and
             cultural values that define our everyday life (Stern, 1992). The products
             we consume express who we are; they are cultural signifiers. The type of
             watch we wear, the brand of athletic shoes, or the kind of car we drive
             tell others a lot about us. Advertising not only tells us about the
             products we consume, but it also tells us what those products signify in our
             culture: People 'read' advertising as a cultural text, and advertisers who
             ...