One of the common and most-oft assumption in business communication
             is that we assume that we communicate when we consciously and deliberately
             choose to communicate. The assumption that communication can only be made
             consciously and deliberately is particularly applied during intercultural
             and international business transactions. Countries that are
             characteristically belonging to high context cultures and societies often
             used social norms and non-verbal cues in communication, and this is often
             made unintentionally and unconsciously, without the communicator's
             knowledge of it. These countries are mostly situated in the Eastern
             region, where societies have high context cultures. Thus, most often
             business communicators from the Western region often assume that business
             communicators from the Eastern region are deliberately communicating with
             For example, American businesspersons traveling in Pacific nations
             for possible transactions. The Americans may misconstrue the facial
             expressions and non-verbal gestures of, for example, Japanese
             businesspersons, as simple gestures that do not mean anything. However,
             unconsciously, since it is deeply embedded in the Japanese culture,
             gestures and facial expressions may mean disagreement or agreement to a
             particular point or issue being discussed. As a result of this
             misunderstanding, a business negotiation may not turn out because the
             Americans failed to read' the Japanese businesspersons' non-verbal cues.
             However, on a more positive side, knowledge of non-verbal cues of other
             societies may help business communicators to understand what the other
             communicator is thinking or conveying through his/her unconscious and not
             ...