New Hampshire primary in 1980 largely
             as a result of the endorsement of the Manchester Union Leader. (Moore, Page
             123) Yet such blatant editorial support is not the only way the media can
             influence candidate perceptions. There are other ways that tend to be much
             more subtle. For a start, the way a candidate is portrayed in the media is
             frequently the way he or she is perceived by the voters.(Patterson, 1989)
             If George Bush's supposed wimpish qualities are continuously highlighted in
             the press, the public will indeed come to accept that characterization.
             Similarly, the media can have a significant impact on voter perceptions of
             candidate viability. If the media say that a candidate is doing well, the
             public will accept that assessment. In fact, the average person's
             perceptions of each candidate's viability quickly comes to mirror the
             evaluations of the press. As Henry Brady points out, people learn very
             quickly who is ahead and who is behind, whereas they take much longer to
             learn about a candidate's stands on the issue
             ...