According to Muffatto and Payaro, companies which move their
             operations to the internet have done so by way of taking full advantage of
             the technology which is available at any given time. When the industrial
             revolution occurred, businesses that did not convert their manufacturing
             systems to an assembly line, and continues to manufacture products by hand
             were at a competitive disadvantage to those who made the investment in
             assembly line machinery. Fro example, a shop which manufactured
             automobiles one or two at a time could not stay competitive with the Henry
             Ford Company which was able to produce dozens of completed vehicles each
             day. Many qualified automobile companies ceased to operate soon after
             assembly line technology came to the auto industry.
             In the same way, today a company or organization which does not
             invest into internet based marketing, sales, procurement and fulfillment
             systems has no opportunity to compete with the digital company. Companies
             which have leverages their information management in company intranets can
             access total Customer relationship information at the touch of a button
             from any sales office, at any time. Customers who receive this kind of
             service will soon leave the non-digital vendors, if for no other reason
             because of the sales and service accuracy they receive. Information
             systems play a dynamic role in today's business organization. In order to
             become a profitable player in a worldwide market, BPS needs powerful
             information and communication systems (Laudon, p.5).
             The backbone of their information management structure is the
             internet. The Internet has become the number one tool for collecting and
             disseminating sales and marketing data because information on the internet
             can replace costly printed brochures, catalogues, and other promotional
             literature. Information which is availability via the internet is
             instantaneous,...