ying tickets, checking the latest news and ordering books on
             their mobiles, and I-mode has facilitated online banking by forging links
             with 280 banks and several major securities brokers". (Mapping the Future
             Mobile phone penetration is very high in Japan and further expansion
             is expected with improved services, more bandwidth and global roaming.
             Mobile technology offers real potential for commerce in numerous ways that
             are only beginning to be experienced. One example of this potential that
             is slowly being recognized in the commercial world is Geographically
             Sensitive Advertising. An example of how this works is that if a supplier
             has surplus on hand that he needs to sell quickly, for instance perishable
             goods such as food, he could offer these goods through all the mobile
             Mobile technology could also be used to source goods for customers.
             One of the projects that have been touted is a petrol finder' application.
             This idea is based on the fact that motorists who are unfamiliar with the
             local area often require direction to the nearest petrol service station.
             With the correct technology in place it is possible to do a geographic
             search of the electronic yellow pages to find the nearest petrol station.
             The driver then receives this information in map form once it has been co-
             ...