tated goal is to
improve conditions for international workers. Gap Inc. acknowledged that
many of the international factories manufacturing their goods and services
did not meet with their point by point expectation analysis on the issues
of ethical international manufacturing.
Relationship to other Brands Within the Parent Company
Though Banana Republic has historically represented a higher end line
of clothing for Gap Inc., tending to maintain higher, overhead retail
stores and retaining outlet retail services within catalog and recently
higher end outlet malls. They basically maintained a shabby sheik veneer
with a lower profile marketing scheme. Banana Republic markets a more
global product line. Associating their retail line with global product
sources and styles. The Banana Republic has been associated with a market
tactic of engendering travel and old style colonialist nostalgia. (Sardar,
2000, pg 1) "The Banana Republic makeover will be t
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