this, Kenma needs to ensure proper training for its employees as well
             as special attention and interaction with the relevant customer to
             individualize the services it will provide.
             e) Pricing will be a key factor that will play a role in establishing
             Kenma's competitive edge. For this purpose, Kenma aims to ensure that
             constant improvements and preventive maintenance will be conducted in
             order to maintain a competitive market-edge in pricing and
             productivity. Kenma must also plan in a manner that it incurs minimum
             operational expenses during the initial start-up phase so as to be
             able to develop a cost-effective non-destructive testing (NDT)
             f) Kenma has decided to operate from one central location and have
             different teams traveling to the site of inspection. It feels that the
             extra cost of setting up individual offices at satellite locations is
             not feasible during the initial stages and may be taken up later after
             the business has become established. Kenma feels that setting up
             offices at different locations will increase the management control
             and supervisory requirements that these locations may require in
             addition to an increase in the cost to operate multiple locations.
             g) The extraction and recovery of crude oil is a complex and difficult
             process. The equipment and expertise required are constantly becoming
             more sophisticated. The drilling rigs, platforms and cranes are also
             subject to severe climatic stain and stress. In addition, crude oil,
             when drilled, also contains highly corrosive compounds such as sulfur,
             nitrogen, and heavy metals, (BNL.com, 1999). These compou
             ...