. [2]
             RCA and one of its carriers, Watkins Motor Lines, teamed up to
             implement a technology solution by using a stamp-sized portable data file
             that can be scanned, printed or faxed. It beats manual keypunch in another
             way; if 50 percent of the label is destroyed, an algorithm-based correction
             protocol will make all the original information available when it's scanned
             anyway. IN addition to the label, each shipment is now accompanied by a
             single-page bill of lading rather than a multi-page form, resulting in
             enormous printing cost reduction. The symbol label contains as much
             information as 32 pages of paper, including a description of every sort of
             item in the shipment that's on a particular truck.
             While several logistics goals were attained, including making more
             information available to help customers regarding deliveries and cutting
             costs of transactions and transaction/shipment tracking, the initial roll-
             out was limited to just one of 15 shipping companies.[3] Aside from
             leaving the recipients of deliveries from the other companies at the mercy
             of the paper-based old system, it would be odd if there were not additional
             shipping glitches caused by running two very different bill-of-lading
             processes at the same time. It would seem better to have tested the
             process across all shipping lines even if it meant a longer interval before
             implementation. The company gets a 70 percent on the move; the idea is
             good, but the way it is implemented, partially, is questionable. However,
             it does adhere to the principle of risk sharing.
             Campbell's share of the $31.1 billion North American soup market is
             about 74.5 percent. Much of those soup cans move through Wal-Mart, which
             accounts for 12 percent of Campbell's annual sales. Wal-Mart issued an
             ultimatum to its 100 largest suppliers to use radio-wave scannable tracking
             chips (RFID tags) on all products sold to Wal-Mart by...