The company I am working for produces sneakers. The company now
             produces exclusively sneakers for the population, as opposed to a few years
             ago, when our market was half population and half sports. The
             personalization of the sport sneakers in time have made us realize that we
             cannot really compete with the giants if the industry, so that we have
             discovered a profitable niche in designing and producing sneakers for the
             elderly population. These sneakers generally have in mind two types of
             potential customers. The first one is represented by what we called
             "sporty" older people and, in many ways, the sneakers are still the same
             with the usual sneakers. The second types of sneakers that we design are
             medical and orthopedic sneakers that almost anyone can use, but are
             specially made for older people. As such, the business has been quite
             profitable and we have decided to expand overseas.
             Now, in many ways, Europe is the best continent to first expand
             overseas. I am taking into consideration here the fact that many of the
             regulations are similar to the American ones, the management system, as
             well as the general rules under which business is conducted, have many
             things in common with the American management and it will be an environment
             easier to adopt and where to adapt. Of course, there are differences
             between Germany and Italy, between France and Austria or between Spain and
             Great Britain, but the differences between the way business is conducted in
             the United States and the way it is in Europe are more negligible than,
             let's say between the United States and Latin America. There are way more
             things to be taken into consideration when expanding to Central or South
             America. We should consider, for example, the fact that almost all the
             countries in these continents are former Spanish colonies, so that learning
             Spanish would be necessary in order to best communicat...