Assertiveness is a necessary quality for success in virtually any
             field, and it is often helpful in non-business dealings and relationships,
             the other hand, assertiveness is a double-edged sword, because in some
             several elements required for assertiveness can cross the line into
             Confidence is a necessary component of being assertive, because one
             able to articulate his position, in the first place. Even in normal
             interactions, lack of confidence can undermine one's ability to function
             because a characteristic feature of lacking confidence is reluctance to
             one's self, verbally. Substantially more confidence is required in
             negotiations, or in any exchange of differing points of view, in
             Occasionally, someone utterly lacking confidence attempts to adopt
             more assertive speech patterns, but their mannerisms and body language
             them away after a short time. They may try to overcompensate by attempting
             dominate situations, or to assert themselves early, purely as a control
             They rarely succeed in maintaining the charade, because only the gross
             social interaction (such as the choice of when to speak or how loud) are
             controllable in this manner. Finer aspects of social interaction include
             and patterns of establishing eye contact that cannot be readily controlled
             less in a manner that is convincing to others.(Zimbardo, 1987)
             Non-assertive behavior typically includes a submissive search for
             through eye contact prior to expressing one's self, which is perceptible to
             else taking part in (or witnessing) the exchange. Experiments where
             films of negotiations and social exchanges without being able to hear any
             conversation establish that confidence (and its absence) are transmitted
             perceptively, merely by virtue of visual cues.(Gerrig, 2001)
             Even for confident people, appropriate assertiveness is partly a
             skill. While shy people must overcome their discomfort expressin...