eely
(Freiberg, 1998, p. 4), much of the critical infrastructure of the airline
industry such as airports and air traffic control still remain out of the
industry's control. Further, destinations, frequency and scheduling of
flights is often determined by bi-lateral aviation agreements between
countries (Cox & Smith, 2003, para. 4-5, 16-17, 23-24). While regulation
sometimes has its constraining effects on an airline's ability to compete
and expand quickly, it also has a positive side as evidenced by federal
loan guarantees to airlines that were adversely affected by the terrorist
attacks in 2001. Consider, for example, the $900 million Federal loan
guarantee, which supported a $1 billion loan closed by U.S. Airways in
Economic Issues: As observed earlier, the airline industry's fortunes are
directly impacted by economic cycles. Typically, both business and leisure
travel increase during economic boom periods and decrease during downturns
as corporations and individuals tend to cut travel budgets. Currently,
however, the demand for business travel is increasing as the economy
recovers (Southwest Press Release, Jan. 2004). The importance of the
economic environment for the airline industry is also reflected in the fact
that "â€for a typical major airline, business travel may account for 50% of
the seats sold, but 80% of the revenue." (Grossman, 2002, para. 17) Another
major economic trend that is key to an airline's operating costs is fuel
price movements as the cost of fuel is significant in an airline's
operating expense. Currently, airlines are seeing some relief from falling
oil prices resulting in airline stocks closing higher (Cole, 2004, para. 1-
Technological Issues: Information Technology has both benefited as well as
adversely affected the airline industry. The optimal use of technology has
helped the industry increase customer convenience while simultaneously
red...