ing analysis in order to determine what markets
can be reached with existing products. After these two analyses are
complete, the company moves onto Sector Three analyses, and investigates
from existing customers what additional products they can develop in order
to increase the market penetration. Sector Four analyses can help the
company determine if its facilities can produce new products to reach new
Sector One: Existing Products for existing markets.
The 'do nothing' strategy which is the traditional footing on which an
organization rests when it enters an Ansoff evalu
...