ne (18.9%), Goodyear (18.2%), Sumitomo (3.8%),
             Continental (7.1%), Pirelli (3.7%) and Yokohama (3.3%). These names are
             introduced in the order of the market share that each possesses. Goodyear
             has the ability to manufacture tires based on driving and road conditions.
             The company has strong sales records. In the nine months of 2003, the
             company recorded a sales growth of 9%.(YahooFinance, 2004b) The company has
             highly trained, skilled and motivated employees at all its locations. The
             products manufactured by the company have the ability to satisfy the
             customer's requirements. Goodyear also has a wide range of products, which
             meet the needs of its clientele. The company has constantly sought to
             broaden its markets and its R & D program internationally. The company
             constantly uses new and innovative technology to achieve the desired
             Weaknesses: Goodyear is a multinational corporation. It has branches
             worldwide. Controlling and monitoring the company can become a problem.
             Extensive regulation and a controlled organizational structure are needed
             to ensure that the objectives of the organization are met. In recent
             times, morale in the industry as a whole has taken a hit due to wide-
             ranging mergers and acquisitions. The Firestone tire issue on
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