Every year more and more Americans are looking to lose weight and are willing to spend whatever it cost to do the trick. Close to $35 billion a year is spent on weight loss aids and the number is increasing every year (Anderson). As one can imagine, organizations have continued to make serious income off people who want to find fulfillment in meeting the "standards" of today's society. Few realize that most of the standards set in today's world come from the exact same people who are selling the so called "antidote." From a business point of view, this is just simply great marketing technique. From the perspective of one of the 196 million adults in the United States who are either over weight or obese (American Obesity Association) this can potentially destroy one's outlook on life. Yet many people persist in seeking simple cures to this complex health problem. Whether it be taking to the Jared challenge and eating only Subway everyday, "sweating to the oldies" with Richard or riding the Gazelle to stardom, people are lured everyday by fad diets or pills that promise a quick and easy path to thinness, but end up disappointed when they regain lost weight.
             It's time that the marketing executives and their organizations come clean. Fast food chains are negligent in selling food high in fat, salt, sugar, and cholesterol content, despite studies showing a link between consuming such foods and obesity, diabetes, coronary heart disease, high blood pressure, strokes, elevated cholesterol intake, related cancers, and other health problems (Pozniak). John Doyle, co-founder of Center for Consumer Freedom, a restaurant industry group seems to blame the people by stating "people must be aware that fully two-thirds of all foods consumed in America are consumed in people's homes. Are we proposing that we blame America's moms?" Still, nutrition advocates and some doctors' groups ins...