integrate aspects from another culture.
             According to Griffith et. al, (2000) culture may prove a hindrance to
             successful standardization of relationship development strategies from an
             inter and intra-cultural standpoint. His study examines relationships both
             intra and inter-culturally, in an attempt to identify whether or not
             process standardization is possible in this type of environment. Culture
             has been defined as a homogeneity of characteristics separating one group
             from another (Griffith et. al, 2000; Clark, 1990). Culture can in fact
             interfere with effective communications when it is misinterpreted or not
             wholly understood. Culture can also facilitate communication however, when
             utilized correctly and efficiently. This requires adequate observation and
             Jensen (2003) points out that globalization has carried with it two
             implications for intercultural communication research, namely providing (1)
             a new target group and professional practitione
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