The Psychology of Attitudes

ry about those
             doing the destroying. This would then result in behavioral intentions,
             where the person might decide to support environmental appeals, or only
             purchase products from companies that do not harm the environment. The
             fourth component is behavior, which is the actual actions taken. Actions
             taken in this case might include taking part in environmental protests.
             This view of attitudes as being a result of the attitude system remained
             accepted for some time. At the same time though, various problems emerged.
             It was observed that people's behavior did not always match their beliefs.
             It was also observed that a person could have an attitude about something,
             without this resulting in a corresponding behavior. It was also found that
             some attitudes do not seem to have a cognitive aspect. For example,
             consider the case where a person forms an opinion about a movie or a song.
             This represents an attitude toward that movie or song. Yet, this is often
             not formed based on cognitive judgments. In short, a person cannot always
             say "I like that song because the beat is energetic, because the voices
             harmonize well, and because the lyrics and the sound combine to create
             meaning." Instead, the response is more likely to be "I just like it,"
             ...

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