those percentages, which indicate a high usage of the Internet
             by car consumers, and knowing that Internet advertising is another way to
             reach more people, car companies have been examining the benefits of
             Internet advertising in comparison to conventional advertising. One such
             benefit is that of the time factor. According to research done by Morgan
             Stanley Dean Witter Equity Research, consumers browse online an average of
             5 - 10 minutes when researching information. In comparison, the average
             automobile commercial on television is between 30 - 60 seconds. While
             consumers who see a television ad for a new automobile are less likely to
             further investigate that automobile, the Internet consumer is more likely
             to click links from the advertisement if they are inte
             ...