ssage,"
             according to a 1989 Frost & Sullivan conference report. (Frost & Sullivan,
             1989, unpaged) While Colgate-Palmolive did change the packaging for
             Quebec, making it very trendy, almost over-the-top modern, in fact that
             could hardly be called a subtle' change in the message. Boyd was trying to
             prove that what worked in France would work in Quebec; the problem is, he
             didn't do what worked in France. And what he did instead didn't work.
             Perhaps another difference is that Boyd more or less coerced the Canadian
             marketing staff to do it his way. In France, apparentl
             ...