Utilitarianism as a philosophy on which to base business, government
            
 and society offers a great deal of ambiguity.  It allows for almost as many
            
 interpretations as there are people to think about it.  That being the
            
 case, it is,  first and foremost, unworkable as a basis for conducting any
            
 sort of interaction, from commercial to governmental to social. Some people
            
 think utilitarianism means a sort of hedonistic  good,' while others think
            
 it is an  altruistic' good that is being sought.  Some define happiness as
            
 present condition; others define it as the result of a lifetime.  And that
            
 only begins to scratch the surface of the varying degrees of thinking about
            
       Utilitarianism, however, as most people very simplistically think
            
 about it, is putting pleasure before pain.  Some take it a step beyond
            
 that, and consider it putting pleasure before pain for the greatest number
            
 of people.  In some ways, of course, that is a very appealing sort of
            
 statement to members of a democratic society.  In the U.S., for example,
            
 the belief in the rule of the majority is very prevalent.  It is not,
            
 therefore, much of a stretch to propose that making pleasure, as opposed to
            
 pain, possible for the majority is a good thing.
            
       But basing action on such simplistic divisions into good and bad,
            
 pleasure-producing or pain-producing, greatest number or fewest number,
            
 leaves out a great deal of nuance.  As they say, the devil is in the
            
 details.  For example, let's say a business executive decided, on the basis
            
 of the most recent research, that it was good to cook all hamburgers in fat
            
 derived from the belly pouches of sleeping pandas.  It would seem a good
            
 thing, in a utilitarian sense, to kill a few hundred pandas (oops, there
            
 are only a few hundred pandas, but this is imagination anyway) to get their
            
 fat to cook hamburgers for a huge population of hungry Americans.  What
            
 could be wrong with that'  I...