Intel's website is geared primarily to the B2B market, although a B2C
section is included under a personal computing category. The B2C section
is limited in scope, in relation to the remainder of the site's offerings,
but nonetheless serves to diversify the site's marketing beyond only B2B.
However, Intel's corporate overview indicates that, "Intel's mission is to
be the preeminent building block supplier to the Internet economy."
Clearly, then, other businesses, primarily within the computing and
communications industries, are Intel's target markets.
Intel's website is loaded with technical data that promotes the
virtues of various Intel products and services. Anyone in any business who
is interested in component parts for computers and communications can find
technical information on this website, along with systems information such
as software, design services and product support. The site therefore
provides excellent technical information for anyone who is so inclined.
The plethora of information that is available on the website points to
corporate buyers as the primary target market of the website. The material
takes time to work through, which would eliminate most consumers from using
Intel's website serves as a referral agent to manufacturers,
retailers, and authorized distributors from whom Intel products can be
purchased. Product information, agent locators and company services are
the primary features of the website. For an industry-leader like Intel,
marketing strategies can rely on name recognition to generate traffic to
the website. Through name recognition and an extensive dealer network,
traffic to the site is generated within the target markets, which in this
case are the communications and technology sectors. Benefits of Intel's
website arise primarily from the amount of technical information that is
supplied, along with the ability to refer ...