ers to keep the consumer informed
             of changes to Barnes & Noble, new merchandise, and new writers that are
             B2C sites, including Barnes & Noble, also offer links to corporate
             information, such as customer service, return policies, retail store
             locators, and corporate business information. Additionally, the B2C site
             assures consumers of the security of their site, providing customers with
             information about how the B2C site operates in regards to credit card
             verification and encryption methods.
             The B2C website can be marketed in a number of cost effective ways.
             Barnes & Noble, for example, print their web site address on their free
             bookmarks given at local stores. Additionally, the web site address is
             placed in radio and television commercials. Even more, the website is
             easily located by using online search engines such as Google or Yahoo. Pop-
             up advertisements on other websites for the Barnes & Noble site are also
             B2C websites such as Barnes' have some obvious benefits. Customers
             ordering from the website can order without the need for additional store
             personnel, thus saving costs. The site is accessible 24 hours a day,
             ...