ing the
basic marketing side of the Website.
The other side of the product for the customers is usability. The
importance of this can be judged when one looks at the Oracle office in
Redwood Shores, California. There on the first and second floors are five
offices, a conference room, a classroom and a complete lounge. This looks
like a corporate meeting area, but had hidden cameras, two way mirrors and
scanning equipment for recording all activities that go on there. This is
part of an 8,000 square foot usability lab for 65 engineers to test, retest
and correct the products of the company to make them easier to use and more
efficient. Thee first efforts in revolutionizing PC software was made by
Apple Computers with an intuitive, and easy to use designs twenty years
ago. This was extremely popular and now even other companies are following
on the same path. The brand leaders, Microsoft now employs 140 usability
engineers who are attached to one of the 20 divisions in
...