ntive service and expert advice from our dedicated store associates
             each and every time." ("About Ace," 2004)
             However, Ace's friendliness may be less clearly targeted to women and
             other possible users of home products. For instance, the company's
             official spokesperson since 1988 has been the same, Coach Madden, to
             perhaps compliment the store's stress upon the fall tailgating market of
             grills and burners, in addition to products relat
             ...