th each passing season.
             There are several customer segments currently in existence. Because Gillette is a worldwide company it is important for the company to recognize and embrace the diversity of its customer base. Segments of the population that the company seeks to serve include Asian, African American, Caucasian, and Native American men and women.
             The reason it is important for Gillette to understand and embrace this diversity is because of the type of product that it seeks to sell. Different races and ethnic groups have different skin care needs. The promotional campaigns need to focus on varied segments of the population and show the consumer why the Gillette product is for them. This is a target audience that should be embraced through the use of ethnic actors for commercials and p
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