riott there is the common threat of commoditization of services in the hotel industry. Specifically the fact that hotel room prices in highly development destinations like Anaheim, California, home of Disneyland, or Orlando, Florida, home of DisneyWorld are plummeting below the cost per room that Hilton, Intercontinental, or Marriott faces from local and global competitors in these key markets. A SWOT analysis can also highlight the areas of the country where there are high occupancy rates the majority of the time, like Las Vegas for example, which averages an 80% room occupancy rate, as an opportunity. For any hotel chain without a major hotel in the Las Vegas area, the SWOT analysis provides guidance into who could be a potential partner hospitality company to increase sales into such a high-occupancy marketplace. There are many more uses of SWOT analyses in the hospitality industry, yet the most important center on how to preserve growth and increase new business in emerging markets, while setting strategies to overcome the impact of threats.
             Hilton is one of the world's most well known hotel and hospitality brands, and this has helped the company overcome financial struggles and the downturn in global economies earlier in the decade.
             The company continues to invest heavily cross-sell and up-sell strategies with existing and potential customers. The financial results for 2005 and 2006 are being driven more from loyalty programs including cross selling than by purely price for example. The Hilton Honors is another major contributor to overall growth across all company brands. In fact, Hilton, Hilton Garden Inn, Doubletree, Embassy Suites, Homewood Suites by Hilton and Hampton brands all achieved growth in the system-wide RevPAR index, which represents the share of RevPAR these properties attain versus their respective competitive sets.
             In the latest fiscal period, Hilton recorded a $19M in sales of properties throug...