ependent on customer loyalty. Dell has shown through its product life cycle that the majority of Dell users continue to stay loyal to the company brand through each cycle of new desktop products. This means that promotion is much subtler for Dell than for other companies that depend on building a consumer base for each product independently. Dell instead, uses a strategy of internal promotion to gain a following for its products, which then in turn will keep their current users coming back for all of their hardware needs. Place is another important factor because Dell's primary sale strategy is through online customizability rather than direct sales. Whereas other companies tend to promote their
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