-an idea rejected by Montgomery Ward. Opening its first retail store in 1925, Sears went on to become the world's largest general merchandiser(The 75 Greatest Management Decisions Ever Made By Stuart Crainer http://www.amanet.org/books/catalog/081440491x_b.htm)."
             During the 1970's manufacturers of many products including watches found ways to bring less expensive items on the market. This hurt the Swiss watch industry but instead of suffering great loss, the management of that industry got together and decided to compete with a better inexpensive product. They came out with the SWATCH.
             "Almost overnight, the humble time
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