f a background role in support of the big picture goals of the company. On the other hand, the management conducts the day-to-day activities of the company is responsible for the short term goals. Knight's leadership style can be described as a goal settling style. Goal setting theories argue that employees set goals and that organizations can influence work behavior by influencing these goals. The major concepts in the theory are intentions, performance standards, goal acceptance, and the effort expended; participation in goal setting should increase commitment and acceptance. This appears to be very effective at Nike, because Knight's employees were very loyal and committed to him, and have reported that Knight was so inspirational, that they wanted to work harder. Nike continued to practice this leadership-management style, even after Knight's departure as CEO.
             Roles of Organizational Leaders and Managers
             At Nike, the organizational leaders and managers have different roles. The managers at Nike are given a lot of freedom to choose the management style they want to implement and display. This would not n
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