e author alludes to a confusing kind of communication called "psychological disturbance," which coaches as leaders should pay attention to. Loaded with damaging inconsistency, psychological disturbance amounts to nice words that are spoken but the body language elicits negativity. An example is a mommy saying in a lilting voice, "Come and give your mommy a kiss," but when the child arrives, she turns away from because his hands are dirty. "[The child] does not know what to do. He loses either way." If he shrinks back and rejects his mother, she'll be upset, but he doesn't want to risk coming closer and being rejected. This example could play out in a coaching environment too; the coac
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