de. Others, like OMX are attempting to assess risk in order to invest wisely in new business markets and opportunities. All of the companies are resorting to similar or contrasting strategies to remain competitive in an increasingly technological oriented, rapidly changing, and globally competitive business environment.
             Kellogg's Company – Tina Johnston
             Kellogg's Company is an organization, which is engaged in packaged food import and export business, is located in New York, with employee strength of 2,500 personnel. Since its inception, the company is making huge profits. Now, the company wants to get the membership of New York Stock Exchange (NYSE).
             Before the membership process starts; one of the employees of the company has pointed out towards the fraud in accounts of the firm. Now the company's membership and reputation are at stake (Ben, 2004, p. 78-80).
             One of the solutions to this problem is to negotiate with the NYSE authorities.
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