advantage under the form of pollution reduction. Once a larger section of the entire global population will understand the importance of the clean environment issue and the benefits of the hybrid cars, the hybrid automobiles will increase in reputation, being the ambassadors of clean driving.
             The target consumers identified for the Prius model are the person above 40 years of age, which are interested in technology, ecology and environmental protection, but have a disposable income that would allow them to pay an extra premium price for a vehicle with a lower mileage. Nowadays, the price for this model is above the average of the market, but the premium must be paid for the advantages it brings – technology that reduces fuel consumption and pollution level. The envisioned target consumers, come generally from individuals with academic studies, who are up-to-date about the latest developments in Earth pollution (Green-house effect and the reduction of the ozone layer).
             The price for this type of automobile is lower than 20.000 Euro. The performances include average fuel consumption rate of 5 liters per 100 kilometers, instead of 8 as a usual car. This is quite mention worthy difference especially if we consider the whole picture &ndas
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