of financial modalities and services, aimed at fostering ties with the customers. With the passage of time, the ABN AMRO adopted and practiced the concept of 3P i.e. people, planet and profit. Previously the banking institute stressed over the need for the accumulation of profit, and was reluctant to share any percentile of the profit with the customers, but with the passage of time, once the consumer was aware about the real worth of their assets and deposits, the bank decided to share the percentage with the depositor by offering good interest rates, and the shareholders were offered a reasonable amount of dividend. Presently, the bank was decided 'to provide clear and accurate information to everyone with a sincere interest in the running business' (Deja
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