s was a global environmentalist before it became "cool," and that his work still endures today, which is why he is studied in modern business schools as well as environmental organizations. First written in 1990, the book opens in the tiny town of Xapuri in 1988. The town of about 5,000 is a rubber trading area in Brazil in the middle of the Amazon jungle. Francisco Alves Mendes Filho, also known as Chico Mendes is a resident of the town, and on this night, three days before Christmas, he is playing dominos in his
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