e original 500 companies published in 1955, only 71 are currently present. Additionally, today's list includes service companies, whereas the original only included industrial companies. Job flows also provide substantial evidence of creative destruction. For instance, over ten percent of jobs that existed at any point in time did not exist a year before, and probably won't exist a year later.
             If companies fail to adopt the principals of creative destruction, and decline to transition from a state of continuity to a state of discontinuity, they will under-perform, and ultimately become irrelevant. Moreover, higher turnover rates will also develop as a consequence. Lastly, they may find themselves facing a cultural lock-in. That is, the inability to change the corporate culture even in the face of clear market threats, explains why companies find it difficult to respond to the messages of the
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