bid prices will raze dramatically for certain popular site such as Yahoo and Google. The second is Paid For Inclusion (PFI), allowing an advertiser to pay to have their site included within a search engine index or directories listings. Some sites guarantees express indexing and then require a cost per click thereafter whereas Yahoo requires a submission fee for consideration for inclusion in the directory. In the future PFI will be the most popular of paid searches because of the set price and the revenue is much high then PFP and SSO. SSO is the third kind of paid search standing for Organic Search, has zero cost per click but a upfront optimization cost. OSS requires a great deal of upfront optimization and ongoing maintenance for success. Cost here is associated with the hiring of a search engine optimization company or hiring internally to perform the necessary work for success. There are many different types of areas search marketing can grow in the future by combining strategies to achieve more than one object form search.
             The goals of paid search that contribute to the consumer are as follows, awareness which is a hot debate within the search engine industry as to whether its actually true, but awareness is really becoming a good use for search engine marketing, becoming aware of what the new technologies and methods of paid search is to grow there popularity. Advertiser must feel their product or services are most relevant for that term. In many instances companies use the vehicle of search to make people aware of their brand when products and services searched for aren't directly associated w
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