t. About 15-20 years ago going green was considered expensive, hence many companies never applied eco friendly methods. Sameer Jhalan says that "green cost's more is an outdated myth" and at Divyagan Trading they prove that on a regular basis. They sell RBs that are made of 100% post consumer waste recycled content. They perform identical to so called 'standard boxes" and customers are usually surprised to discover they are often less expensive in price. There may be some areas where green still costs more, such as bio-plastics but the prices of those products have also dropped significantly in the past few years.
             The next big problem was regarding the launch of the RB. They had to find out who their target market would be how would they present the idea. RB was a direct result of getting to know the market better and knowing what their potential customers needed. A vital question that I asked Sameer w
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