y give them up completely. This health consciousness is expected to increase slowly over the next couple of years, so the consumption of Hershey's products will suffer unless the industry can produce products that are lower in sugar and fat (Kwinkler, 2012). Although demand for the industry's products will be negatively affected by continued nutritional concerns, the industry will help offset this through the development of healthier products and increased visibility and marketing. Ultimately, the industry for Confectionery Wholesaling in the US is expected to grow over the next couple of yea
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