he global community and business world (www.toms.com).
             The philanthropic root of TOMS'business plan, the idea of One to One, is intrinsically linked to their mission statement. As a company, they are adamant on making sure that all operational procedures are run in a consistent manner to their brand values. To maintain these values, TOMS works hard to incorporate sustainable and responsible practices throughout all facets of their business. This, in part, is exemplified through "Giving Partnerships" that TOMS have established with humanitarian organizations to ensure that sustainable giving is achievable and that there are no damaging socioeconomic effects. In his book, Screw Business as Usual (2011), business tycoon and Virgin Group founder Richard Branson commented on TOMS responsible global business practices saying, "They look for communities that will benefit most from TOMS based on their economic, health and education needs while taking into account local business so as not to create a correlating negative effect" (p. 187). TOMS exercises environmentally favorable practices as well, manufacturing
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