The very well-known Rosie the Riveter or "We Can Do It" poster was designed by J. Howard Miller during World War II. He was working for Westinghouse and his job was to produce posters for the War Production Co-Ordinance Committee. After many of the men left to serve in the war, the government funded the production of motivational posters in order to convince the women of that time that their help and work was needed and they were in fact, strong enough to fill the places of the men. Now, let's not be confused about the government's purpose of these posters, while it may seem as if the government was encouraging the woman of this time to become independent while their men were off at war or offer greater opportunities to them; when really the government needed employees in factories in order to continue the production of material and machines necessary for war. Before the war woman were seen as mothers, homemakers and for employment woman worked in "female positions", such as secretaries, maids, seamstresses, etc. and the men worked in the factories filling the "male positions". When the war started the women wanted to show their support and patriotism any way they could so they stepped up and took over the backbreaking factory labor the men had left behind. While the government is receiving the material needed for war the women are gaining the confidence they need to live - through Rosie.
             Miller placed Rosie in front of a bright yellow background in order to grab the intended audience's attention and used the colors of the American flag; red, white and blue for her clothes. She is wearing a red bandanna with white polka dots and a dark blue uniform shirt with a factory emblem located on the collar. Above Rosie is a dark blue word bubble with four short, but very strong words, "We Can Do It!" The words are typed in a bold white print, each word is capitalized and an exclamation mark is placed at the end, in order to add more strengt...