with their competitive environment (reference).
             Next, at the strategy formulation stage, it is evident that business-level strategies should come first before corporate-level, internet and international strategies. The adjusted steps are meant to suit airline industry as it is conceived that internet is come first before the international strategies. Companies within airline industry should consider providing convenient ways to purchase air ticket online. According to Statistic Canadian Internet Use Survey in servicecanada.gc.ca (2012), 'travel-related sales rank second among the products and services sold most over the Internet [i]n Quebec, 52% of Internet home users used it in 2010 to obtain travel information or making travel arrangement'. This trend started because of globalisation and rapid change in technology which lead to more people preferring to purchase air tickets online. Air tickets reservation was actually ranked three for most o
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