ove, waiting for the perfect kiss, etc.
             Taking James Bond (1962-Present) film's as examples that clearly show the male as superior and the female as inferior and the character positions. In any Bond plot, James is the laid back, suave, confident spy character. He's able to withstand any threat, coming out of it totally unharmed. Whether it be him versus forty others he still manages to come out of it without so much of a mark on his suit. Put this into context of the female in a Bond film. The girl is seen as vulnerable, incapacitated and in awe of the man (Bond) who's supposedly risking his life to save hers. The female will then become indebted to him and James (a womanizing figure) will get his reward (the female offering herself to him).
             Feminists have been fighting for the rights of women for decades. The late 1960's opened up society's views on equal rights and values concerning genders. Newspapers like "The Sun" introduced the portrayal of topless women on their now infamous 'Page 3' in 1969, creating a somewhat sexist view from a women's perspective. TV Characters such as Annie Walker in the soap "Coronation Street", becoming landlady, controlling the Rovers Return pub, ushering the men who came in and out, was a first for many audiences to witness a female in such a role and started the broader picture on society. Role reversal with a female being the authoritative figure was new and though created as a seemingly serious upright character, to the public she was seen as a role model, as it ran against the norm. This norm is something theorist Laura Mulvey has documented in her work. Television and cinema is used as a pleasure machine, manufacturing a masculine view providing male ideologies. Hence, the traditional male be strong, active and heroic, whereas the female role in contrast, Mulvey explains, would be passive, vulnerable and used as a spectacle in her attire, or general lack of it....