arketing objectives are set and subsequently reached.
             When organizations are planning to go "e", they need to identify where "e-Business" would fit-in. Large companies like GE had "e-buy", "e-sell" and "e-make". Not all companies may need all three of them (however, this would suite most of companies). Depending upon the corporate goal, corporations should choose them appropriately. Again, depending upon the whom the business is done with or in other words interconnection such as business to business or business to consumer or consumer to consumer the strategy may vary.
             Organizations should carefully evaluate the benefits that would be derived by e-Business. These include
             · Expand the market place to national and international markets. For instance, Customers from 20 countries can buy online from Siemens. This helps organizations to sell cheaper by eliminating the middle distribution layer. This also helps in winning the custo
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