The purpose of the marketing plan in a business is to bring customers or clients into the business and keep them coming back. To accomplish this goal, we have to have efficient business operation, excellent customer service, advertising and promotion. To increase revenue, we have to have these five attributes: excellent customer service, good value for money, high standard of service, quality products, convenience (location, parking), and Awareness, Trial, and Usage (ATU). ATU is a marketing philosophy that will become familiar in our day to day effort toward promoting and marketing our business. Awareness To make an individual become our customer, we must make them aware of our existence. Awareness is enhanced by location placement, signage, lighting, advertising and promotion. We must make every individual in our surrounding area aware that we exist. Trial There are many fashion consultant firms in Vancouver, therefore we should try to pull these customers and let them try our service. To enable to do this, we should give those people trials. Trials can be enhanced by special invitation, sending flyers to houses, coupons and promotional events. Usage Once we let those people try our service, our next step is to get them back more often and refer us to their friends, relatives and co-workers. When this happens, we are promoting the CASABO (come again and bring others). Defining our trade areas Trade area is the area surrounding a business that provides the major customer base. We should know the types of businesses that are immediately surrounding ours. We should be familiarized with their hours of operation. Talk to the owners and discuss what type of advertising has worked best for them. We can also ask about the possibility of promoting our business in conjunction with their business in terms of cross promotion (shared advertising, shared cost). Beauty salons, boutiques and studios are some examples, as they tend to draw customers ...