ition, the workforce was reduced by 40 percent, and salaried employees took pay cuts.
             Undaunted, management and union workers made quality improvements in production and operations management, borrowing some methods from Japanese manufacturing practices. The designers and engineers pushed the envelope, unveiling the technologically superior and acclaimed Evolution engine in 1984 and retro-style motorcycles like the Heritage Softail Springer. These successes proved pivotal in restoring Harley -Davidson's reputation for quality and reliability, as the company shifted out of the AMF regime and battled foreign competitors in the big-bike market. The late 1980s saw an amazing revival in the company's fortunes. Long perceived as a blue-collar machine and a thug's favorite, Harley-Davidson motorcycles were suddenly embraced by affluent baby boomers and celebrities alike.
             Today, Harley-Davidson is known as a model for translating process innovation into business revival
             ...