o drive with a long life.
             In 1998 the German automaker bought Chrysler in a deal valued at $39 billion. It gained a lucrative North America market and expanded its business in Europe. The strategic plan of the emerged companies, were contributing a series of strengths toward making the firm a highly competitive operation.
             For the product opportunities, each of Benz and Chrysler has developed product such as, minivan, trucks, modern V8 engines and diesel technology, sport utility cars, small cars which are being designed as classic that are recognize worldwide (creating good brand image). After the Daimler-Benz and Chrysler linked up, Chrysler earned more on each vehicle than any other major carmaker and it had a well-deserved reputation for eye-catching design (Chrysler is able to recognize the demand market early than the competitors and had made the profit increased).
             Merger with Mercedes, Zetsche is borrowing Mercedes' system of "quality gate" to allow them to review vehicle throughout the three-year development cycle which if there is a defective vehicle, they will send it back for re-work.
             Now, Chrysler's market share is shrinking and the facts are, Chrysler market share has fallen 16.2 percent to just 13.5 percent. After introducing new products has made Chrysler in unfavourable situation if not worsen their current condition.
             Since 1979 The Chrysler had an established American Brand and had carried a lot of assets. Its missions are customer and marketing driven which it focused on making the car that customers want, that is, more comfortable, roomy and easy to drive with a long life. Chrysler is able to recognize the small car market early than the competitors and it had made the Chrysler's profit increased.
             Zetsche is borrowing Mercedes' system of "quality gates" to allow them to review the vehicle throughout the three-year development cycle which if there is a defective...