ng of buyer behavior works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products.
             Consumer behavior can be defined as the act of individuals directly involved in obtaining and using goods and services, including the decision processes that precede and determine these acts. These goals are ultimately satisfied by passing through a number of problem-solving stages leading to purchase decisions. The study and practice of marketing draw
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