rds the young people. That is a huge group people, and they will need our products everyday, they request our products cheaply and refreshment, and also request our products with different tastes. (Jabbonsky, 1993)
             Market segmentation is the process of classifying customers into groups with different needs, characteristics or behavior. Because buyers might require separate products or marketing mixes, a market is divided by Market segmentation. The major segmentation variables are Geographic, Demographic, Psychographics and Behavioral. (Kotler, 2001, Pp293)
             Geographic: "Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, municipalities, cities or neighborhoods." (Kotler, 2001, Pp294) Our company's products sold in more than 200 countries and our company operating structure includes the following operating segment
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